Campagnolo headquarters (Vicenza)

Head office and factory of the component maker Campagnolo in Vicenza, Italy.

At a glance

SourceAuthorRoleIn one line
It’s All About the BikeRobert PennsettingBoardroom interview after a refused factory tour.

It’s All About the Bike: In Pursuit of Happiness on Two Wheels — Robert Penn (2010)

Source: It’s All About the Bike · It’s All About the Bike - In Pursuit of Happiness on Two Wheels · Readwise highlight

We were sitting in the boardroom above the factory in Vicenza. For several weeks, I’d tried to convince the press office to let me have a tour of the factory. For several weeks, they’d refused.

  • Role: setting
  • In the book: Penn interviews Campagnolo’s marketing director Lorenzo Taxis in the boardroom above the factory after weeks of being refused a tour. The company guards its know-how, so the boardroom is as far as he gets, and founder Tullio Campagnolo’s story is told from there.
  • Why it matters: Frames the Campagnolo section; the refusal to show the factory is the point of the scene.