Myka
Frozen-yogurt shop on Seventh Avenue in the West Village, New York City.
At a glance
| Source | Author | Role | In one line |
|---|---|---|---|
| Why Is Everyone Waiting Hours for Frozen Yogurt Why Am I | Amy X. Wang | subject | The hour-long queue for $14 yogurt. |
Why Is Everyone Waiting Hours for Frozen Yogurt? Why Am I? — Amy X. Wang (2026)
Source: Why Is Everyone Waiting Hours for Frozen Yogurt Why Am I · Readwise highlight
On one of the hottest Saturdays of the year, under a noontime sun, I counted 74 people waiting in front of me at Myka, a noncommitally Mediterranean yogurt shop on Seventh Avenue in the West Village that had set up a maze of blue velvet ropes outside its entrance.
- Role: subject
- In the article: The writer queues for about an hour behind 74 people outside Myka, interviews others in line, unpicks the viral hype and the chain’s expansion, buys a $14 yogurt and eats it on a stranger’s stoop down the block.
- Why it matters: The shop and its line are the piece’s set scene; the sidewalk queue carries the argument about modern ‘third places’.