Gothenburg Book Fair

Site in Gothenburg, Sweden.

At a glance

SourceAuthorRoleIn one line
How I Learned to Understand the WorldHans Roslingturning pointRosling reluctantly speaks at the fair, turns the screen outward so passers-by can see, and draws almost a hundred listeners.

How I Learned to Understand the World — Hans Rosling

Source: How I Learned to Understand the World · Readwise highlight

On that day in September 2003, a man called Bo Ekman stopped to listen to my talk.

  • Role: turning point
  • In the book: Rosling reluctantly speaks at the fair, turns the screen outward so passers-by can see, and draws almost a hundred listeners. Bo Ekman, who is in the audience, invites him to Tällberg.
  • Why it matters: The accidental audience opens the route to business leaders, TED and Google.